METER: Redefining How We Measure Outdoor Audiences!

METER is a privacy-first geoanalytics and audience measurement platform that helps advertisers, media owners, and agencies understand how many people actually see outdoor ads — and who those people are. We don’t guess. We measure.

How METER works

At its core, METER collects anonymized geolocation data from mobile devices. Each device is assigned a unique but non-identifiable ID, meaning no personal data is ever stored or tracked. This movement data is further enriched using inputs from mobile operators and processed using a proprietary tech stack to ensure both scale and accuracy.

Key capabilities include:
- Up to 80% urban population coverage in markets like Istanbul
- Daily updates, delivering fresh audience data every 24 hours
- Location accuracy within 5–10%

This gives our clients an unprecedented view of how people navigate the city — which streets are most trafficked, what areas attract the highest dwell time, and when footfall peaks throughout the day.

 

 

An example of enriching a unique users’s GPS track on different days. Each day is represented by a different color

METER is built for compliance

METER is fully compliant with all major data protection laws, including:
- GDPR (EU)
- KVKK (Turkey)
- CCPA (California)
- PIPEDA (Canada)
- DPA 2018 (UK)

We take privacy seriously. All data is anonymized at source and handled under strict data governance protocols, ensuring a balance between business intelligence and user rights.

Why It matters?

Outdoor advertising has always struggled with one big question: who actually sees your ad? METER answers this by offering verified exposure metrics like Reach, OTS (Opportunities to See), and Rating — all rooted in real movement data.

Media buyers to plan smarter campaigns
Advertisers to target more accurately
Retailers to evaluate potential store locations
Smart cities to make data-driven infrastructure decisions

This empowers:
With METER, the physical world becomes as measurable as the digital one. 

Through a personalized dashboard, partners gain access to tools for planning outdoor campaigns, evaluating audience reachability, and analyzing advertising assets within a selected location.

How METER Prepares Data for Analytics in Turkey

Turkey’s dynamic urban environment — from Istanbul’s dense traffic corridors to Ankara’s residential clusters — generates massive volumes of geolocation signals every day. But turning that raw data into reliable audience analytics requires structure, filtering, and intelligence.

METER follows a four-step process to transform mobility data into actionable insight:

Step 1: Clean the Signal

We filter out noise, GPS errors, and anomalies (like signal overlaps or phantom locations) to ensure that only verified movement points are used in analysis.

Step 2: Rebuild Trajectories

Missing data is inevitable — in subways, elevators, or tunnels. We reconstruct paths using interpolation algorithms, creating complete and realistic movement traces.

Step 3: Profile the Audience

Using AI models, we assign anonymous profiles to devices: age, gender, income level, and interests — based purely on mobility patterns, not personal information.

Step 4: Deliver Media Metrics

We calculate OTS, Reach, frequency, and visibility zones across screens — enabling clients to target specific audience clusters with confidence.

 

 

 

This preparation pipeline ensures that METER’s data in Turkey is not only vast, but trusted — ready for planning, targeting, and optimizing every outdoor campaign.

Interested in collaborating or exploring how METER can support your campaigns?
Feel free to reach out!

Follow us for product updates, real-world use cases, and market insights:

https://meter.geomotive.io   

https://www.linkedin.com/company/geomotiveio